Ankit Jain

Hi,

I’m {PREF=”ID=cfd6bd57439bc4a9:TM=1205732323:LM=1205732323:S=tT1f1NaLxjumQJbv”}. I’m a regular Internet surfer. On an average I’m online for more than 8 hours a day and that makes me to think of a new phrase – ‘my online presence’, and somewhere it may hurt my privacy.

In Web 2.0 big companies are competing to gain as much as information about Internet users that they can show targeted contents especially ads.

The game players have already begun their game. They know about what web pages I visit, they know my friends, they know what I prefer to buy online, then know which newspaper I read frequently, which mail account I use frequently, what do I search every day, what videos I watch online, where do I live, how much time I spend on Internet, what types of ads made me to click. They have my all photographs, my daily calendar/schedule, my mails (may be your credit card statements in form of emails), and all my chat conversations. They even know what music I listen, my attitude, my behavior, and even what I’m doing currently.

They say it’s all automatic, machines (computers) read and process information giving you personalized service and there is no human interference. But reality may be different. Is all that these sufficient to protect your privacy?

Here is a bigger fear, giving all of your information in the hands on one single body! A single mistake in handling such massive information can lead to world’s biggest controversy in user’s privacy.

In short, I don’t want anybody to know the fact that the wristwatch I have given to my girl-friend for her last birthday was of just 100 bucks!

- ankit